When The Columbus Dispatch needed a redesign for its website covering the Columbus Blue Jackets hockey team, the editor-in-chief turned to me. In addition to a visual update and better organization, the site was to be relaunched with paid content and a social-media component called The Blue Zone.
SITE FLOW CHARTS
THE BLUE ZONE
The redesign was well-received by Dispatch management and by its readers. The Blue Zone thrived with the help of a social media manager, but later withered on the vine when resources were reallocated elsewhere. The same can be said for the premium content on BlueJacketsXtra, which never materialized due to the teams’ lackluster performance on the ice.